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the power of brand

from the idea to the franchise


THE BRAND: quality set us apart


We assume that Giolatto's traditional italian ice cream is unparalleled in the Costa del Sol, because of its process and quality controls,and specially thanks to the use of the highest quality raw materials with Denomination of Origin.

The brand is created according to these values, highlighting its italian seal as a quality label.

SMM: fidelizing "Giolatters"


Social networks become our main channel of communication with the customer. There we demonstrate Giolatto's values, report on news and promotions and we give away weekly ice cream prizes among all our social networks fans.



OFFLINE MARKETING: from "just another ice cream parlor" to "YOUR ice cream parlor"


We instill significant added value to the brand through different means. The customer becomes a fan of Giolatto and its philosophy.

GIOLATTO APP: iOS and Android


We enforce this tool as another channel of communication to reach our "Giolatters", looking to retain their loyalty to the brand and its philosophy.

VIDEO: Visual Concept


Strengthening the brand values and actions through visual material.


result

Within 4 years, Giolatto has grown from one to three shops in the Costa del Sol and is now in a expansion phase, making the leap to a franchising model.


300% of turnover after the first year of activity.


From a single business model to franchising.

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