A young entrepeneur has a project to open an aartisan italian ice cream parlor in the Costa del Sol, a very crowded and competitive sector. Nos propone el reto de crear y posicionar su marca desde cero.
Creating an artisan ice cream brand to make it reference in the Costa del Sol through a marketing strategy based on the philosofy and values of the product.
Marketing direction. Branding and brand strategy. Social networks management. I+D. Positioning. Web design. Mobile App. Engagement.
We instill significant added value to the brand through different means. The customer becomes a fan of Giolatto and its philosophy.
Strengthening the brand values and actions through visual material.
Within 4 years, Giolatto has grown from one to three shops in the Costa del Sol and is now in a expansion phase, making the leap to a franchising model.