We spotted that when searching “los andaluces son...” -"andalucians are..."-, google suggested negative searchs as lazy, illiterate, phony... Online reputation of andalucians was really bad. In partnership with Sr.Muñoz, SEO expert, we intended to change the public perception of the WHOLE ANDALUCIA.
Changing negative suggests from google searches, making a website that makes positive searches about "andalucians are..." with only a mouse click.
Online Reputation. Web Design. Viral Video. Press Communication.Reputación Online. SMM.
We created a straightforward website under the title losandalucesson.com, where with the click of a mouse a positive search about andalucians is launched to google.
Setting out a strategy through every social network,with specialised teams for each one.
We spark debate among our fans and share other initiatives and news related with Andalucia, turning our timeline into a meeting point of andalucians proud of their homeland.
losandalucesson.com initiative leaps from the online world to the press, news programmes and radio shows nationally.
The initiative becomes a real success, changing within a month the online reputation of Andalucia and changing y cambiando the suggestions: “lazy, ignorant, phony, illiterated...” for “brilliant, hardworker, creative, intelligent...”.
The new jumps to ever media, appearing on the main News ofTelevisión Española, Canal Sur or la 2 Noticias.