Find out what's going on in our offices and stay up to date with the latest in marketing, advertising and technology.
Welcome to our blog!
#What'sUpDoc?
News
Cookiebot: web privacy made easy
Do you need a simple and effective way to manage cookies on your website?
Cookiebot CMP adapts to organisations of any size, ensuring you comply with global data privacy regulations.
Puraenvidia leads at Conversion Week
For one week, Puraenvidia organised an unprecedented event that left an indelible mark on the world of digital marketing and conversion.
International award for Puraenvidia
The agency has been awarded at the 13th edition of the Agripina Awards, the Festival of Communication.
The "Anywhere, Everywhere" campaign won the award.
GA4. How does it affect you?
Google is retiring Universal Analytics to make way for its upgraded version: Google Analytics 4.
This update is primarily intended to provide more privacy-friendly analytics for users, but it also brings with it some challenges for those operating in the ecommerce world.
Evolution of SEO in the age of AI
In digital marketing, SEO has undergone a significant transformation in the age of AI.
As AI-powered algorithms become smarter and more sophisticated, it's crucial that SEO strategies evolve to stand out and get real results.
Differences between Web3 and Web2
One of the most exciting trends is the emergence of Web3, a significant evolution of Web2.
But what exactly does this transition mean and why should you pay attention to it?
Puraenvidia honoured at the Saniss Awards
The Saniss Awards International Festival brings together the main agencies and brands specialized in advertising in the Health & Wellness sector from the five continents.
Puraenvidia was awarded once again for her piece "Harriet" with the Bronze Award for Best Film Craft in the Wellness category.
Lead Generation
For any business, lead generation is vital to survive in the digital world. But not of any kind, we are referring to quality leads, convertible into real sales.
We explain how to turn your business into a gateway for potential customers.
What is an NFT?
You've probably heard the term "NFT" thrown around lately.
But what exactly is an NFT and how can I apply it to my business? Let's explain it in a very simple way.
Puraenvidia, winner at Smile Festival
Humor and creativity were enhanced at the XIII edition of the Smile Festival to recognize the best professionals in the sector.
The agency emerged as the winner thanks to its campaign 'The success of summer is prepared in winter'.
New Faces: Daniel Moreno
Puraenvidia reinforces its strategic focus with the incorporation of a new CRO.
Thus, they will get the highest possible number of conversions and therefore maximize the income of their customers.
New Faces: Jose Wela
The Puraenvidia staff continues to grow at an incredible speed. One of the most recent additions has been that of his Head Art Director.
The agency's goal is to remain competitive, reinforcing design and creativity through an artistic vision.
Hello Crypto
Puraenvidia becomes the first marketing and communication agency in Malaga to integrate cryptocurrencies into its business model, accepting them as a form of payment.
Limitation of the number of ads in Facebook Ads
Facebook announced, a few months ago, the implementation of a limitation on the number of ads in Facebook Ads.
The objective of this measure was to improve performance and better distribute the budget.
What is Spotify ads and why include it in your marketing strategy
With the arrival of social networks, and the evolution of technology, there have been many media that have had to redefine their activity in order to adapt to the current context.
One of the latest applications to unleash creativity to the fullest has been Spotify.
Shoppable TV: shopping from your TV
In the world of advertising, there are more and more formulas that exist to directly impact consumer behavior.
To do this, advertising uses flexible experiences that are capable of conquering the new context in which we find ourselves, such as Shoppable TV.
Virtual events and video training
The crisis caused by COVID 19 has modified a large number of routines that we had integrated into our day to day.
There have been many sectors that have been forced to redefine their activity in order to continue carrying out their activity. In the same way, we work to ensure the maximum possible user experience. Hence the importance of virtual events and video training.
OTT television: what it is and how it works
Television has been one of the media that has evolved the most in recent years. The advancement of technology and the change of pattern by consumers, who are increasingly demanding, have forced us to redefine the concept of television as we have it today. One of these evolutions arises from the fragmentation of OTT television.
A new way of interacting with our television that will allow us to get the most out of the content that we can enjoy.
The growth of esports for 2021
The specialized media Newzoo identifies for this 2021 one of the years of greatest growth in this industry, raising its notoriety in our day to day to a higher level.
Especially if we take into account the large number of viewers that PUBG Mobile and Garena Free Fire are able to gather around them.
What are the five "A's" of marketing?
The usefulness of marketing must go far beyond relying on salesmanship.
The priority of its professionals, and of the discipline as a whole, is to help users resolve their concerns. And, for this, the 5 A's of marketing are fundamental.
What is storydoing and why use it?
The evolution of communication and technology has directly affected the priority of the public. As well as in the way in which he wants to interact with brands. Today we are talking about “Storydoing”, but… what is storydoing and why use it? We tell you.
Wartime marketing
The outbreak of COVID - 19 worldwide has been a scourge of incalculable dimensions for a large number of industries. Sectors of different natures that have been forced to give up offering their services as a result of the measures taken by governments with the aim of preventing the spread of the virus as much as possible.
However, and despite the negative side of this situation, all these sectors have a common denominator: the possibility of making their businesses grow by taking advantage of technological development and the rise of the Internet.