#Brands

Pasapalo


To transform Pasapalo, a family restaurant, into a distinctive gastronomic brand, making its Venezuelan authenticity shine in an environment saturated with franchises.

Pasapalo
Pasapalo

#CONTEXT

To position its brand image and differentiate itself from the predominant gastronomic offer, as the absence of an editorial narrative limited its potential for growth and visibility.

Pasapalo

#CHALLENGE

Create a brand concept to position Pasapalo as a unique gastronomic experience, highlighting its Venezuelan identity and its commitment to healthy cuisine.

Pasapalo Wrap
Pasapalo

#RESULTS

‘Arrech√≠simo’, a brand slogan that defines the essence of Venezuelan culture.

We implemented an attractive and approachable visual system, with a communication tone that speaks like a true pana: celebrating life, originality and good times.

The editorial strategy ranged from puns and memes to cultural narratives. Coupled with creative storytelling on social media and Paid Media campaigns aligned with the brand identity, Pasapalo achieved a new level of recognition in the market.

Both in terms of increased loyalty and sales. Because, at the end of the day, what counts is speaking to people in their language.

Pasapalo
Pasapalo
Pasapalo

WE POSITIONED PASAPALO AS A BENCHMARK FOR VENEZUELAN CUISINE

A brand promise that resonated with its audience, creating a relationship of loyalty and belonging

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