#Brands

Bach Care


How to advertise a top cardiovascular prevention and rehabilitation service through emotion? Bach Care posed us this challenge.

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#CONTEXT

A company dedicated to cardiac prevention and rehabilitation that has the most advanced scanner in the world, needs to communicate the importance of its service as the best way to avoid a serious cardiovascular event, with a high mortality rate.

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#CHALLENGE

Create a campaign that communicates the importance of cardiovascular prevention through emotion.

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#RESULTS

We created a communication campaign based on three characters that personify the three types of target customer of the service, together with a web page as the destination for all online actions, which continues the message of the campaign.

The campaign wins three awards at the Salud Festival, the International Festival of Food and Health Advertising.

Edward story

Harriet story

Troy story

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Emotion to awaken consciences.

Activate the sensitive fibers in each person to awaken their awareness, in an elegant way, without clinical overtones.

#hello

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