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A company dedicated to cardiac prevention and rehabilitation that has the most advanced scanner in the world, needs to communicate the importance of its service as the best way to avoid a serious cardiovascular event, with a high mortality rate.
Create a campaign that communicates the importance of cardiovascular prevention through emotion.
We created a communication campaign based on three characters that personify the three types of target customer of the service, together with a web page as the destination for all online actions, which continues the message of the campaign.
The campaign wins three awards at the Salud Festival, the International Festival of Food and Health Advertising.