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Casino Marbella is an iconic business in the city that seeks to connect with a clientele that has been changing over the years, increasingly digital and for whom experience is everything.
Use creativity to provide its main online communication channels with its own identity, presenting the Casino Marbella experience and attracting new customers.
This challenge has an extra difficulty due to the peculiarities of the gambling/betting sector and its advertising limitations.
We created a line of communication based on the #OldMoney concept, which is inspired by the lifestyle of the Marbella Jet Set, recalling the golden days of the city and inviting you to bring them back.
For this, we develop a visual line and tone of communication that permeates all online communication, promoting the growth of the online community and significantly improving the perception of the brand and its interaction with it.