El Higuerón

El Higuerón has been offering the best gastronomy of the North and South on the Costa del Sol for 30 years. But in such a competitive environment this is not enough. It is necessary to continue working, to create an appropriate communication, which positions it correctly in the market and allows it to continue being a leader in the sector.

Develop a repositioning of the brand so that El Higuerón is recognised as a unique and authentic culinary experience that cannot be found anywhere else. Reinforce its authenticity in the kitchen so that customers perceive a special and unrepeatable proposal.

Through the implementation of a new marketing strategy, we have reinforced the reputation of El Higuerón as the undisputed leader of gastronomy on the Costa del Sol. Its online reputation has been boosted through Social Media, providing it with content in line with a solid and coherent brand.