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Esther Pérez
When an entrepreneur is clear about her goal and motivated, the sky is the limit.
This is the story of Esther Pérez, whom we were able to accompany on her path to business success.
#CONTEXT
Businesswoman in the beauty sector seeks to strengthen her brand image, expanding both the identity of her physical business and her personal brand as a trainer in wood therapy.
#CHALLENGE
Differentiate the activity of her beauty salon from her activity as a trainer in wood therapy, creating different lines of communication for each business that must maintain a certain similarity in terms of style, raising the level of perception of the brand and increasing its community.
Focus on the sale of training courses in wood therapy.
#RESULTS
Own communication channels are created for each line of business and all the necessary means are provided.
Both online with social networks, e-commerce, recording of online courses, advertising campaigns… and offline with packaging design, posters, stationery, participation in industry fairs…
