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La Casa del Jamón
After 30 years being a benchmark in high-quality gourmet products, we developed a strategy to create a digital brand identity that would allow La Casa del Jamón to grow globally.
#CONTEXT
La Casa del Jamón was born in 1989 as a store specializing in the sale of high-quality ham, sausages, cheeses and wines.
A successful business at the local level, which after launching its first website, had lagged behind in digital marketing, without obtaining the expected results.
#CHALLENGE
Create a brand ecosystem, to update your digital image and generate online sales strategies.
#RESULTS
Its online presence has been reactivated, increasing sales through ecommerce by 400% compared to the previous year. Recruitment strategies have been implemented through Social Sales actions and the content on platforms has been professionalized, increasing engagement and reach.
