#Brands

Meliá Hotels


Branding a hotel is much more than showing the rooms and competing on price. Making the client imagine himself in the hotel, that is the real challenge.

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#CONTEXT

Melia Marbella Banus, a Melia group hotel located in the city of Marbella, needs an expert company to take charge of the hotel’s communication in online media.

They are looking for an agency that creates a content strategy and contributes creativity, also coordinating with the Meliá group brand management to stay aligned with the group’s global strategy.

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#CHALLENGE

Value the virtues of the hotel, giving it its own identity, but following the guidelines set by the Meliá brand.

Raise the quality of audiovisual content used in social networks and manage the community, seeking to increase the reach and engagement of publications through advertising investment.

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#RESULTS

The quality of the work carried out makes the brand management recommend us to 3 other hotels in the chain, who sign with us to replicate the work carried out at Meliá Marbella Banús.

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Quality content that wins customers.

From the creation of your own content, to the management of the community, the relationship with influencers and the planning of advertising spending for campaigns.

WHAT WE DID FOR Meliá Hotels

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