#hello
LET'S WORK TOGETHER
Memimo
Building an inclusive brand from scratch that promotes sexual education and intimate wellness, making it accessible for everyone.
#CONTEXT
Memimo came to us to conceptualize their brand from scratch. They were seeking an identity that reflected their sector without falling into stereotypes, instead promoting inclusive and responsible sexual education.
#CHALLENGE
To create a distinctive and contemporary brand identity that was not associated with the concept of a ‘sex shop’, while also developing an online store that was educational and accessible.
Through a comprehensive branding project, we worked on selecting the name, colors, typography, and communication tone. Additionally, we ensured the project respected the environment by reducing plastic use and promoting vegan products not tested on animals.
#RESULTS
A branding project aligned with Memimo’s educational mission, alongside an intuitive website focused on improving user experience and promoting sexual education and self-awareness.