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ML HOTELS
Updating the image of ML Hotels was only the first step, what really transformed their business was a marketing strategy that boosted their results to record figures.
#CONTEXT
ML Hotels, with more than 40 years of experience and a solid reputation in the sector, was faced with the challenge of renewing its image and attracting a younger audience.
#CHALLENGE
Our challenge was to design and execute a strategy that would not only revitalise the image of the hotels, but also generate a significant ROI in terms of bookings and revenue.
#RESULTS
Our project initially started with Social Media, but soon expanded to digital marketing outsourcing, including, among other services, mailing campaigns to help them achieve their business objectives. Puraenvidia not only renewed its image, but also boosted unprecedented growth, surpassing percentages of up to 5 figures.
Hotel Ángela: +25.600% in bookings and +10.927% in revenue.
Hotel Yaramar: +20,600% in bookings and +17,089% in revenue.