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Marketing and Publicity

Cookiebot: web privacy made easy

Do you need a simple and effective way to manage cookies on your website?

Cookiebot CMP adapts to organisations of any size, ensuring you comply with global data privacy regulations.


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GA4. How does it affect you?

Google is retiring Universal Analytics to make way for its upgraded version: Google Analytics 4.

This update is primarily intended to provide more privacy-friendly analytics for users, but it also brings with it some challenges for those operating in the ecommerce world.


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Evolution of SEO in the age of AI

In digital marketing, SEO has undergone a significant transformation in the age of AI.

As AI-powered algorithms become smarter and more sophisticated, it's crucial that SEO strategies evolve to stand out and get real results.


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Lead Generation

For any business, lead generation is vital to survive in the digital world. But not of any kind, we are referring to quality leads, convertible into real sales.

We explain how to turn your business into a gateway for potential customers.


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Limitation of the number of ads in Facebook Ads

Facebook announced, a few months ago, the implementation of a limitation on the number of ads in Facebook Ads.

The objective of this measure was to improve performance and better distribute the budget.


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What is Spotify ads and why include it in your marketing strategy

With the arrival of social networks, and the evolution of technology, there have been many media that have had to redefine their activity in order to adapt to the current context.

One of the latest applications to unleash creativity to the fullest has been Spotify.


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Shoppable TV: shopping from your TV

In the world of advertising, there are more and more formulas that exist to directly impact consumer behavior.

To do this, advertising uses flexible experiences that are capable of conquering the new context in which we find ourselves, such as Shoppable TV.


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OTT television: what it is and how it works

Television has been one of the media that has evolved the most in recent years. The advancement of technology and the change of pattern by consumers, who are increasingly demanding, have forced us to redefine the concept of television as we have it today. One of these evolutions arises from the fragmentation of OTT television.

A new way of interacting with our television that will allow us to get the most out of the content that we can enjoy.


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What are the five “A’s” of marketing?

The usefulness of marketing must go far beyond relying on salesmanship.

The priority of its professionals, and of the discipline as a whole, is to help users resolve their concerns. And, for this, the 5 A's of marketing are fundamental.


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Wartime marketing

The outbreak of COVID - 19 worldwide has been a scourge of incalculable dimensions for a large number of industries. Sectors of different natures that have been forced to give up offering their services as a result of the measures taken by governments with the aim of preventing the spread of the virus as much as possible.

However, and despite the negative side of this situation, all these sectors have a common denominator: the possibility of making their businesses grow by taking advantage of technological development and the rise of the Internet.


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