Marketing and Publicity
Google is retiring Universal Analytics to make way for its upgraded version: Google Analytics 4.
This update is primarily intended to provide more privacy-friendly analytics for users, but it also brings with it some challenges for those operating in the ecommerce world.
With the arrival of social networks, and the evolution of technology, there have been many media that have had to redefine their activity in order to adapt to the current context.
One of the latest applications to unleash creativity to the fullest has been Spotify.
In the world of advertising, there are more and more formulas that exist to directly impact consumer behavior.
To do this, advertising uses flexible experiences that are capable of conquering the new context in which we find ourselves, such as Shoppable TV.
Television has been one of the media that has evolved the most in recent years. The advancement of technology and the change of pattern by consumers, who are increasingly demanding, have forced us to redefine the concept of television as we have it today. One of these evolutions arises from the fragmentation of OTT television.
A new way of interacting with our television that will allow us to get the most out of the content that we can enjoy.
The outbreak of COVID - 19 worldwide has been a scourge of incalculable dimensions for a large number of industries. Sectors of different natures that have been forced to give up offering their services as a result of the measures taken by governments with the aim of preventing the spread of the virus as much as possible.
However, and despite the negative side of this situation, all these sectors have a common denominator: the possibility of making their businesses grow by taking advantage of technological development and the rise of the Internet.