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What is storydoing and why use it?

22 February 2021

The evolution of communication and technology has directly affected the priority of the public. As well as in the way in which he wants to interact with brands. Today we are talking about “Storydoing”, but… what is storydoing and why use it? We tell you.

What is storydoing and why use it?

It is time to move from words to action. While it is true that storytelling has been one of the most popular marketing techniques for many years, times have changed.

In a context of dimensions as complex as the one we have to face today, telling what we do is essential.

 

Tell what you do and give it value

Unlike storytelling, storydoing relies on the fact that the story is told through an experience. In this way, it is possible to connect with users while making them protagonists of it. Being one of the most effective tools that has been shown to transmit the values ​​and objectives that we have as a business.

According to different studies that have been carried out that address this perspective, storydoing allows companies to increase profits much more quickly in exchange for less advertising investment. Having a much more prominent presence in social networks.

contar-lo-que-haces-y-darle-valor by Bruno Gomiero

What are the advantages of storydoing?

Thanks to the advantages that we can currently find in social networks, storydoing is one of the best techniques that exist when it comes to obtaining the maximum return with the most controlled costs possible. Through the implementation of this type of action, significant savings are made in distribution and production costs. Since it is the users themselves who are in charge of carrying out the distribution of the content through the different social channels that we have.

Continuing along this same line, storydoing allows you to achieve greater notoriety and reputation in the field in which the work is carried out. Thanks to the virality that social networks currently give off, it is possible to achieve a result that is capable of generating greater attention from our audience. Historically, getting our advertising spot to reach any part of the planet required a large investment that had to be followed.

The same is not happening today. Thanks to the possibilities that arise from this type of situation, it is possible to invest a minimum amount of resources and ensure maximum efficiency at all times.

Finally, it is important to highlight the impact of this type of strategy to achieve greater credibility. In an environment in which social networks and digitalization have dehumanized companies, through this type of strategy you work to create a series of emotional ties with your community.

As you can see, there are many advantages that storydoing allows us to influence our audience. Take advantage of its advantages, key to ensure the maximum return in our strategy. Do you want to know more about the latest trends in marketing and advertising? Keep taking a look at our blog.

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