From a new business aspect, such as Spotify Ads, the user finds himself before a new advertising platform with great repercussion.
Next, we will show you what Spotify Ads is and why include it in your marketing strategy:
What is Spotify ads?
Spotify Ads is a self-service advertising platform that allows businesses and artists of all kinds to advertise on this app. Although it is true that in Spain it may seem relatively new, the reality is that other markets have been enjoying all of its services to the full for many years, since its beta version had been reserved for English-speaking markets.
Both artists and specialized media interested in this type of formula can launch their personalized advertising campaigns from a minimum of 250 euros, to reach listeners at the moment exact and when they are listening to what they like.
by charlesdeluvio How Spotify ads work
One of the main elements that differentiate Spotify Ads is its operation, presenting a nature that is as simple as it is intuitive. Thanks to the fact that it allows you to create audio pieces from scratch, it acts as a blank canvas to make the most of all the existing opportunities.
We only need to provide the script. Through it, the platform allows you to create professional announcements produced with voiceover and music. As if we had made them in a traditional recording studio. Of course, complying with a series of requirements dictated by the platform itself.
The artist, or the company in question, will be able to know at any time the results obtained through two ways: access to the reports of the campaigns from the moment the ad is published and the attribution statistics provided by the platform. This element is key for artists, especially in those cases where they are in full growth.
In addition, it is possible to edit and modify the ads from the platform itself, so it is possible to make adjustments at any time during the campaign.
Taking advantage of the age of streaming content
In our country, Spotify has doubled its activity in recent years, being the Generation Z, together with the Millenials, two of the generations that use it the most.
This is why Spotify Ads has established itself as one of the best self-service advertising tools for businesses and artists. For this reason, Spotify represents a different way of impacting users, being an ideal complement for a marketing action with this user profile as the target and where music plays a fundamental role in your ad. Have you created a unique song for your advertising campaign? Well, give it prominence in your Spotify Ads actions and make it one of the main axes of your campaign.
If you liked the article and want to know more about marketing and new technologies related to advertising, keep taking a look at our blog .
by Omid Armin