At Puraenvidia, they use a comprehensive and strategic approach to lead generation. The main thing is to identify your potential customers, research who they are and what interests them, to understand their needs and desires. To do this, you will need to use analytics tools and techniques to get a clear view of your audience.
The ideal thing to attract them is to nurture them with relevant and attractive content: optimization of your website, presence in RRSS or implementation of digital advertising campaigns, among others.
The goal is to keep leads interested, strengthen their relationship with the brand, and bring them closer to conversion.
A fundamental tool used by Puraenvidia is Lead Scoring, which allows leads to be evaluated and ranked according to their potential to become customers. Analyze multiple categories such as: behavior on the web, interaction with the content or segmentation of the demographic profile.
Thus, you will be able to identify those who are more likely to become real customers (hot leads), for greater efficiency on the sale.
These hot leads are the best opportunity for conversion, since they have moved quickly through the sales funnel, have recognized the value of the work done and value it as an option. They just need a little push and they will become loyal customers.
In short, the combination of lead generation and conversion efficiency is the true formula for business success in the digital world. By having a comprehensive strategy that addresses both, a business can maximize its return on investment, increase revenue, and strengthen its loyal customer base.