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Limitation of the number of ads in Facebook Ads

28 September 2021

Facebook announced, a few months ago, the implementation of a limitation on the number of ads in Facebook Ads.

The objective of this measure was to improve performance and better distribute the budget.

Limitation of the number of ads in Facebook Ads

What is the ad volume allowed by Facebook Ads?

Facebook Ads has implemented up to four levels of ads depending on the advertiser’s budget:

For small or medium pages (less than $100,000 investment per month), the limit is 250 ads.

For medium to large pages (between 100,000 and 1,000,000 spend per month), the limit is 1,000 ads.

For large pages (between 1 and 10 million dollars), the limit is 5,000 ads.

For the pages that are included in the maximum category, that is, those that invest between 1 and 10 million dollars of investment, the limit will be 5000 ads.

These new limits will take effect in early 2021. Facebook expects the performance of companies that bet on Facebook to present an improvement in their ads.

limite-anuncios-en-facebook-ads by Joshua Hoehne

Increasing the volume of ads can improve our performance?

Despite the fact that it is one of the elements that generates the greatest doubts, it is important to bear in mind that the volume of advertisements does not improve the performance of the company when carrying out carry out an economic

Here the maxim of “quality before quantity” becomes effective again. Thus, one optimized ad will perform better than multiple unoptimized ads. In addition to making the invested budget more profitable.

sirve-aumentar-el-volumen-de-anuncios-en-facebook-ads? by Patrick Fore

Four out of ten ads remain in the learning phase

According to the figures handled by Facebook, up to four out of tenads displayed in the company remain in a learning phase. At this stage, the results are not yet optimized.

By limiting the number of ads in Facebook Ads, Facebook plans to reduce the pressure on advertisers to get results with their ads.

Do you want to know more about marketing and digital advertising? Take a walk through our blog!

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