#Blog #Digital #Technology

The growth of esports for 2021

24 March 2021

The specialized media Newzoo identifies for this 2021 one of the years of greatest growth in this industry, raising its notoriety in our day to day to a higher level.

Especially if we take into account the large number of viewers that PUBG Mobile and Garena Free Fire are able to gather around them.

The growth of esports for 2021

That eSports have established themselves as one of the fastest growing industries in recent years is no secret to anyone. Its growing trend in the market is accentuated after the health emergency situation that we have had to face.

Thus, the importance of digitization processes has been consolidated for many companies, which see new advertising opportunities in the entertainment sector. Seeing the increase in followers of this sector, we can only predict that eSports will have a great growth.

Towards a more segmented future

Historically, eSports has always relied on its ability to replicate the nature of traditional sports. However, as their stage of maturity reaches greater prominence, their future is focused on their ability to revolutionize their nature beyond the traditional framework.

To this end, elements such as sponsorships have acquired a special role, becoming one of the most important financing channels that exist. eSports have acted as the perfect setting for the entry of new brands in the market.

futuro-segmentado-en-los-e-sports by Josh Berendes

The exploration of new brands and their immersion in the market

Different teams in the industry, such as 100 Thieves, have established themselves as one of the pioneers when it comes to positioning their brands as a benchmark in elements such as lifestyle, content creation or influencer marketing. Ensuring a great return on all your actions.

At the same rate that eSports is moving away from the traditional sports model, there is no doubt that eSports have become one of the best opportunities for exploring new paths that allow us to squeeze all the opportunities that arise from this area.


A future maximizing through the online universe

With travel still limited at the beginning of the year, there is no doubt that eSports will take the opportunity to take the opportunities that arise from this business model to a higher level. To do this, it will use the great capacity to attract the public that it has shown around the celebration of the big leagues that exist around multiple sports.

As a result, the competition calendar is expected to reach a higher level in the coming months. With this, the growth of eSports is expected to grow exponentially in the coming years.

eSports have become one of the major industries around which a greater number of innovations are expected. In a context in which travel is increasingly limited at an international level, its consolidation in the market is one of the safest bets that we are going to find.

Has it been interesting for you? We invite you to continue browsing our blog and discovering more about marketing and communication. Take a look at our previous post.

moviles-plataforma-para-esports by SCREEN POST





    To top