On March 14, the 13th edition of Smile Festival, the International Festival of Advertising and Humor, took place. An event that brings together the most outstanding creatives to highlight the value of humor, as one of the most universal and highly valued creative resources in advertising.
Among the different categories, awards were given to the best campaigns, pieces, agencies and professionals in the sector. In this case, the digital marketing agency Puraenvidia won the award for Best Creativity in Spot Web, with the campaign ‘Summer success is prepared in winter’, aimed at raising awareness among companies so that they avoid procrastination and work with planning in the development of advertising strategies, hand in hand with its team of experts.
With a fresh and irreverent concept, their spot is compared to Georgie Dann’s popular summer songs, where they wink at the King of Summer, to highlight the importance of planning in achieving success, specifically focused on the business field.
This idea was generated from the analysis of the results of clients with different methodologies: those who plan ahead and those who do not. The former could establish their specific objectives and goals, as well as a solid and precise strategy within an efficient budget. While the latter ran the risk of not having a well-designed plan, increasing the possibility of making mistakes and not obtaining the expected results.
Puraenvidia, an award-winning agency
This award is not the first that the 360º marketing agency has received, as it has been awarded on previous occasions. One of the most recognized campaigns at a national level was ‘The Andalusian are’, a platform based on improving online reputation and putting an end to clichés created against Andalusia. In addition to managing to change what Google suggested about the Andalusians, they won two awards. Like the spots made for Bach Care, a cardiac prevention and rehabilitation company, which were recognized with 3 awards at SaludFestival.