Conversion Week, which brought together Growth Marketing and CRO leaders, Top Voices and digital marketing experts, concluded with a resounding success and prepared participants to take their conversion strategies to the next level.
From Monday 16 to Friday 20 October, attendees had the opportunity to immerse themselves in a full immersion into the world of conversion. The programme was packed with expert interviews, panel discussions, interactive workshops and a Conversion Rate Optimisation (CRO) course.
Without a doubt, versatility was key. The combination of online content with the face-to-face event, which took place on Thursday 19th at the Hotel Molina Lario in Malaga, allowed attendees to choose the modality that best suited their needs.
This fusion of modalities was a testament to Puraenvidia’s commitment to providing an inclusive and high quality experience to all participants, regardless of their geographic location.
During Conversion Week, attendees had the opportunity to dive into a range of hot topics in the world of digital marketing. From exciting discussions on Omni-channel and Customer Experience, to in-depth debates on the Cookieless era and Data-Driven conversion strategies.
Terms such as A/B testing, lead nurturing, funnel optimisation, data analytics and value-based bidding resonated throughout the sessions, providing a comprehensive overview of the latest trends and techniques for success in the digital environment.
The event closed with a CRO course, which offered a full immersion into the CRO methodology of Puraenvidia®️. Participants learned from the basics of CRO to practical application and, at the end of the course, earned a certification validating their skills and knowledge.