The 13th edition of the Agripina Awards was held in Seville on 23rd November. Puraenvidia was proclaimed winner in the International Category with the campaign created for the international ice cream brand Gioelia. This achievement would be the third award of the agency in this prestigious festival, adding the previous recognitions obtained in the categories of advertising and online marketing, respectively.
This campaign is a clear testament to Puraenvidia’s creativity, innovation and global reach. Implemented in Italy, Spain, Moldova, Greece, Romania and Saudi Arabia, it has been translated into 8 languages and has reached more than 45 Gioelia shops worldwide.
Through it, they presented unique seasonal themes: in spring, the shops were transformed into floral paths to symbolise renewal, with specific decoration guidelines; in summer, the best ice cream experience was promised, highlighting Gioelia’s consistent quality; and in autumn, customers were offered the chance to win a trip to Dubai, reinforcing the concept that Gioelia is always with its customers, no matter where they are.
The success of the campaign lies in Puraenvidia’s ability to connect with diverse global audiences across cultural and social differences. The agency has unified people from different countries in their love for the unique experience that Gioelia offers. This win also represents the agency’s third award this year, adding to previous wins at the Saniss Awards and Smile Festival.