In Spain, where Google Analytics is used on an estimated 475,311 websites, many businesses face the possibility of losing their historical data during this transition. The recommendation to export report data is not a viable solution, as it is limited to only 5,000 records.
Migration to GA4 requires careful planning and proper execution to avoid problems such as the complete loss of the history of generated data, the breakdown of historical comparisons and the disappearance of the data visualisation interface.
Although Google Analytics will automatically create a profile in GA4, caution should be exercised. The automatic process can lead to a configuration that is not tailored to your website, which could result in erroneous data collection. This could directly affect decision making and analysis of interest in products and services, especially in the case of e-commerce websites.
For a successful transition, it is essential to tailor your Google Analytics settings to your specific business objectives and a subsequent audit to verify the consistency of the data collected with your business history.
If this migration is not done correctly, you could face difficulties in optimising your marketing strategy, spotting trends and opportunities, and improving the user experience on your website. In ecommerce, this can result in a decrease of up to 30% in average profitability.
Make sure you approach this process with expert assistance to guide you along the way. Remember that proper configuration and data management are critical to the success of your business in the ever-evolving digital environment. Our team will ensure you get the most out of Google Analytics, enabling you to make informed decisions and achieve profitable growth for your business.