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OTT television: what it is and how it works

11 March 2021

Television has been one of the media that has evolved the most in recent years. The advancement of technology and the change of pattern by consumers, who are increasingly demanding, have forced us to redefine the concept of television as we have it today. One of these evolutions arises from the fragmentation of OTT television.

A new way of interacting with our television that will allow us to get the most out of the content that we can enjoy.

OTT television: what it is and how it works

OTT television, everything you need to know

The so-called OTT television are one of the new ways of watching television that are becoming more popular. Its literal meaning is “Over The Top”, which refers to the expression “above”. This type of service allows you to designate a series of services through an internet connection, without the internet provider having the capacity to exercise influence or control over them.

Therefore, it is the first time that we are faced with a formula that completely ignores the service provider. Decoupling from the existing infrastructure to date.

Some of the most popular service providers that we can find in the current scenario are Netflix, Amazon Prime and HBO. However, there are many formulas that make the most of the possibilities offered by this technology.

Through the relevant app we can download the desired content at any time and enjoy its content to the fullest.

todo lo que debes saber de las plataformas de tv ott by Sunder Muthukumaran

Main Features

The main element that we find in OTT television is that it is the provider itself that makes the content available to the user via streaming. The databases of operators such as Netflix or Amazon are located on a series of central servers. In the event that there is a user who is interested in enjoying this type of service, it is the moment in which the transmission of data in IP packets is carried out, so that they can be received by the user.

The entire transmission process takes place through the infrastructure of the Internet provider that OTT uses exclusively as a transmission element. In this way, the internet provider is the one in charge of the transmission of the data packets. Without any legal responsibility for the type of content used.

One of the requirements that should be taken into account is that having a stable internet connection is one of the best investments that we can opt for. Otherwise, in the event that the connection does not have the desired speed, it is possible that you may experience a loss of quality or interruptions of video during viewing.

In addition, it is worth knowing that one of the main advantages of OTT television is its ability to offer personalized promotions to all its customers.

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